How to Add Hypnotherapy into Your Wellness Practice (and Why)

Updated: Jan 18



When we incorporate hypnosis into a wellness/holistic practice, we might automatically think of this common portrayal of how hypnosis shows up on television — but what you see on television is not how hypnosis actually works in the real world. Hypnosis is much more versatile and can be used by various holistic and alternative disciplines.

Topics on this page: What’s Hypnosis?

How Would Hypnosis Benefit my Practice?

Hypnosis Can Benefit Any Holistic Practice Using Conversational Hypnosis Use Hypnosis as a Reward Elevate Your Business Strategy Using Hypnosis Conclusion

What’s Hypnosis?

Hypnosis is a method of tuning into one’s inner ability to bring about peace and release negative emotions. It also helps us look at any automatic reactions we have to life’s experiences. Since 85% of our daily activities are run automatically by the subconscious mind, it makes sense that we would utilize that vast ability to become more calibrated to what we want to experience in our life versus what we don’t want to experience in our life.

How Would Hypnosis Benefit my Practice?

Break Unhealthy Patterns

When you are working with a wellness client, and they find themselves in front of the refrigerator, feeling depressed, or suddenly in some addictive behavior, it’s because they have this automatic response occurring inside of them. They are being automatically taken to that particular situation, habit and mental program. If you interrupt that program using hypnosis, it can be helpful to break patterns and create positive change. The more the client feels better mentally and emotionally, the more constructive choices they will make.

Create Positive Change

If a client was coming to you, the wellness coach practitioner, for example, you would look at some of the main issues they would be dealing with and help their subconscious build in new programs — stop the old programs and start new programs because that’s all it is. Our minds are the most advanced organic computer systems in the universe. We can build in new approaches to our holistic practices. Hypnosis does not have to be a formal or truncated experience where you are saying, “Okay, now I am doing hypnosis on you.” Instead, it can be more casual and conversational.

Improve Client Accountability

If somebody is mentally or emotionally locked down, feeling bad or not able to self-motivate, they won’t naturally take constructive action. The client would take actions based on their old programming or self-destructive or self-sabotaging actions. But if the client feels better mentally or emotionally, they will act better as a natural result of feeling more mentally and emotionally stable, balanced and peaceful. Simply doing regular hypnosis, meditation, guided imagery and doing regular self-contemplation in a resourceful way will help them feel mentally and emotionally at ease.

Support Their Progress

The client may have been working under different illusions and beliefs about who they are, and when we look at ourselves honestly and take radical responsibility for our choices, it can be challenging at first. But that’s why you are there — to be the coach, the guiding light, the calm hand, to be someone who will keep them accountable while they take responsibility. You’re the practitioner who tells them, “It’s still okay. You’re still lovable. Everything is going to be all right.” This addition can provide added value to your client during your wellness practice.

Offer Better Results

I have had countless massage therapists tell me all about themselves while giving me a massage. When we look at incorporating hypnosis into massage, instead of the massage therapist telling the client all about their day, we can ask ourselves, “How can I help my client on this massage table receiving this massage go deeper into relaxation?” We can incorporate guided imagery, meditation, or hypnosis to help your client relax more deeply and let go more fully.

At minimum, we would want to eliminate any unnecessary tension or feelings of social obligation the client could feel as a result of subjecting them to our story, where we as practitioners may have been accustomed to processing our day to the client. A little small talk can reduce awkwardness and create rapport, but droning on about our personal lives is unprofessional, and the time could be used more effectively.

Hypnosis Can Benefit Any Holistic Practice

The application of hypnosis can benefit any wellness practice. I’ve been using wellness coaching and massage therapy as examples today, but hypnosis could be used for anyone who works with clients or patients, especially in a holistic wellness capacity. This could include coaches, particularly those who work with clients on meal planning and accountability and strategizing to work on diabetes and heart issues; chiropractors doing physical manipulation and supplications; massage therapists who do muscular manipulation to release lactic acid and realign the muscular structures, and nurses who are in and out of the traumatic mindsets of their patients on a daily basis. All of these practitioners can benefit. You can do this work in any capacity without having to say, “I am doing hypnosis at you, on you or to you,” because sometimes that’s what it can feel like on these television programs and so on.

Whether it’s coaching, nursing, chiropractic, wellness or dietitian work — whatever it might be — it’s easy to help the client shift their mindset and limiting beliefs around the experience they may be having.

Using Conversational Hypnosis

When you are speaking with a client who is experiencing many limitations and belief systems, you can gently move them in a positive direction that is non-threatening. Once the mind starts to open up to certain ideas, it can start to allow its ability to self-heal. The recipient then realizes the healing function because it begins to happen; they begin to get out of the way. When a client or patient says, “I’ll never get better. I feel so terrible. I’ll never know what’s wrong with me,” conversational hypnosis would look something like this:

“I can see that you’re feeling as though there’s something wrong with you is a natural result because you don’t feel well right now. And I know how troubling it can feel when we don’t know what’s going on. And I know that even though we don’t know what’s going on right now that it’s possible that something may come about in the future, which may make it clearer, and as it becomes clearer, you will start to notice that your body knows what to do. It knows how to heal itself. It knows how to use the function given to it to start to change and shift. And I personally love it when I start to feel better even though I know that there are things that have been holding me back for a long time. And doesn’t that feel good? Because I’m sure you’ve noticed in the past and your own experience where you weren’t feeling good one day, and then the next day you’re feeling pretty good. And you might wonder, ‘Well, what was that old thing there?’ I don’t know, but you are allowed to feel good now. And isn’t it nice to feel good now? I love feeling good. Don’t you love to feel good? It’s so nice to feel good. It’s so nice to know that it’s possible to feel better. Because there have been times in my life when I knew that I felt bad, and then I started to feel better, and then I started to feel a little bit better, and a little bit better.”

This is what all language patterns are about — opening up a little bit of light into the subconscious mind to help it hold on to something else that feels a little bit better than what it felt before. I know you could see a lot of repetition in my example. That’s what the subconscious needs — it needs repetition. It needs to hear it over and over again. Eventually, the client may become bored, saying, “Yeah, yeah, yeah. I know that I will feel better.” Either their subconscious is exasperated by the fact that you keep repeating yourself that it will accept whatever you say, or their mind will go deeper, allowing it to integrate more fully. Either outcome is a win.

If you’re a nurse, and you went into a patient’s room after having this kind of conversation with them previously when somebody ill is struggling, their resistance is relatively low, and they’re also scared. Many different reactions can arise in those moments, but it’s an important time because you can make many positive suggestions. Perhaps not over-the-top positivity, which may contrast too much from their experience. But instead, you can relate with, “Yeah, I know. I know that this must be challenging for you. And I can feel that even though you’re feeling this way now, it can feel a little bit better. And maybe when it starts to feel a little bit better, let me know.”

Conversational hypnosis can be utilized permissively to allow the client or patient to have the experience they’re currently having. They’re allowed to have whatever experience they need to have right now, which is a form of acceptance. We let them have that experience, all the while guiding them towards a better potential conclusion or solution.

You can use conversational hypnosis when you are naturally in conversation with somebody, or while you’re coaching them, or while you’re doing massage with them, or anything else because even during a massage, a client says, “I have so much tension in my upper back. It’s so challenging. It hurts so bad,” you can use conversational hypnosis during that time and relate with, “Yes, I know. I can feel those knots there. And what if we were to imagine those knots like ropes? And you can imagine that those ropes start to loosen.” And the client may even start to move their body gently, and it actually starts to unwind their muscles a little bit. It’s one of the fascinating things to experience because they were saying, “I have a knot there,” but now they are saying, “There’s no knot there at all.” You can ask your client to say these things to themselves too so that they own their experience.

Use Hypnosis as a Reward

As a coach, you often ask your clients to take radical responsibility for themselves with goal setting and applied action, and this can be positively challenging for them. You can use hypnosis as a reward by giving your client relaxation time which doubles as anchoring the coaching suggestions. You can say:

“I’m going to have you close your eyes and get into a relaxed state. I’ve said a lot. We have done a lot. You have done an excellent job today. You have worked hard today. Let’s take a moment and give your mind a break. Let’s give your mind a reward and some rest so that it can incorporate all of the things that you’ve learned today at the deepest level.”

Then begin to do a hypnosis session. That can be pleasant, and it also will help the client take better action in the future. We have seen countless studies on how incorporating hypnosis into healing mentally, emotionally and physically, including broken bones, will increase the healing. You can use hypnosis as a tool in that way. This will help them integrate all of the information your client has been given already. And it can be very beneficial to the client in the long run.

Elevate Your Business Strategy Using Hypnosis

If you have a coaching or wellness practice, a chiropractic or massage practice, you can essentially incorporate hypnosis into your business strategy. It can be your whole strategy, where you are a hypnotherapist who also supplements with massage and coaching, for example. Or, you could reverse it and be a chiropractor who also incorporates mental-emotional treatment into your healing practice. For example, “I am a chiropractor who also does hypnosis.” There are countless chiropractors, but few offer hypnosis or integrate mental and emotional care into their practices.

At, we teach you comprehensive business marketing and sales strategies and proven systems included in your training curriculum when you enroll to become a Certified Clinical Hypnotherapy Practitioner.

Many wellness or holistic practices often do not have a built-in business and sales strategy. Many have revolving door businesses. They have a ‘Well, I guess I’ll see you next week... and that client never comes back’ strategy. If you don’t have a business and sales strategy, you are doing a disservice to yourself and your potential clients because they need to see themselves in the work you are providing to them. They need to see what’s in it for them. They need to experience the sales process to put themselves into your business or out of your business. You’ve got to make those determinations, and your potential clients also need to make those determinations to discover if this is right for them.

But if you appear to your clients as though it doesn’t matter to you, then it won’t matter to them.

So you must make it matter to you.


Adding hypnosis to your wellness coaching practice can be extremely beneficial for your clients. The enhanced results you provide can make you more effective, generating repeat business and referrals. Differentiate yourself as the practitioner who can offer that extra value by integrating a hypnosis certification into your wellness practice.

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