Updated: Dec 19, 2021
"Watching the transformation in your clients is the best! It is pure bliss to watch someone go from "no way out" to "hell yeah, look what I did!"
Kyra Schaefer, CHI is a Clinical Hypnotherapy Instructor and Co-Founder of Schaefer Institute of Hypnosis
(Kyra no longer offers hypnotherapy to clients as a service. She only trains and certifies new hypnotherapist students.)
Our Burning Questions
Tell us about your business. How did the idea to become a hypnotherapist come about?
I originally didn't realize I was becoming a hypnotherapist. I had massive anxiety since childhood and although Reiki helped a great deal it didn't get it to the point where I could manage it. My friend said, "Hey you want to go do this thing with me? It will probably help your anxiety". So, I went, and it was the best money I ever spent. I not only learned how to manage my anxiety but I learned how to help others. My husband and I opened a clinic in Phoenix Arizona and saw thousands of clients. We opened the school because we couldn't see everyone. We trained and hired hypnotherapists to see clients. It was quite a ride.
What are the highlights and low-lights of being an Hypnotherapist?
Highlights: Watching the transformation in your clients. It is pure bliss to watch someone go from "no way out" to "hell yeah, look what I did!"
Lowlights: Burnout is real. We didn't have an exit strategy and after seeing 70 clients a week it got to be too much. Often the cases we saw were people at the very end of their rope and it can be a burden on the practitioner's nervous system. Having an excellent coach yourself helps that issue tremendously.
What is your favorite method for relaxing your client? (i.e., Progressive Relaxation, Elman Fractionation etc.)
I love peak states and so often I'll get them into a really great feeling place and then drop them into relaxation. I love Elman. It's so nice to bypass the critical function in an easy and fast way.
What is your special focus in Hypnotherapy? (i.e., Phobia, Habit, Stress, Coaching) What do you love about it?
I worked primarily with anxiety as it was my burden for so long. Working with someone and really seeing them is powerful for the client. They can tell you aren't just giving them lip service and you truly know the pain they feel. There is a deep connection in that. It naturally creates a nurturing environment that is uncommon in any other type of therapy.
Have you experienced burnout? If so, what methods do you use to spark your passion?
Burnout! Oh yes! I use my coach as a support system. My husband is pretty incredible and is always willing to take things off my plate. I had to learn to ask for help. That was my biggest obstacle. My upbringing taught me to do it all, do it perfectly and never let them see you sweat, but it's unsustainable.
Ask for help
Add breaks to your schedule
Keep overhead low
Hire out the things that take you out of your joy state
If you started your hypnosis business again, what things would you do differently?
I would keep my expenses low. Network in my local area so I don't have to drive far away. Meet up with local holistic practitioners outside of my networking groups (ie. Chiropractic, Acupuncturist, Massage Therapists, other Coaches with a different focus to me). Partner with holistic practitioners and do virtual or in-person seminars.
Todd and I asked ourselves this question and wrote a whole book about it called Butts In Seats: How to Get Clients and Launch Successfully as a New Local Business here is the link https://amzn.to/3ibqRrT
What valuable advice would you give new hypnotists starting out?
Love yourself first. Make sure you have a support system in place for when things get chaotic. When you offer something like hypnosis often new clients think you will put them to sleep and suddenly all their problems will disappear. That can happen in Golden Moments, but it's not as common as you may think. Be ethical, explain what hypnosis can and can't do and always be authentic. You can't go wrong.
What 3 books do you feel were instrumental in your development as an hypnotherapist?
I loved Hypnosis for Change https://amzn.to/2Y3aOFG The scripts in this book are phenomenal.
The Big Book of NLP https://amzn.to/3CTGlbJ This book is fantastic. It helps if you are already an NLP practitioner but you can still follow along and get some excellent results.
The Self Esteem Workbook https://amzn.to/3CRY97m We used this book as an add-on to our client's hypnotherapy and coaching. They received this book for free when they bought 9 sessions or more. It was a terrific accountability tool.
List any books you have written or collaborated in with the Amazon Link
These are the books we have created for our students. When a soon-to-be hypnotist signs up we mail them copies of these books. Including a 500 Page Hypnotherapy Manual.
Hypnotic Scripts for Clinical Hypnosis Practitioners: https://amzn.to/3kKydUZ
Hypnotic Language Patterns Log: https://amzn.to/2ZAXWai
Clinical Hypnotherapist's Companion Diary: https://amzn.to/3kIWAlH
Butts In Seats: How to Get Clients and Launch Successfully as a New Local Business: https://amzn.to/3ibqRrT
Selling Emotionally Transformative Services: https://amzn.to/3m7Y74B
SETS Workbook: https://amzn.to/3ETBeu5
Add names and links for your Podcast or Facebook Groups etc.
Hypnotherapy School YouTube: https://www.youtube.com/channel/UCZgFXj-WrfcVn7wf4S8_JfA
Hypnotherapy School Facebook: https://www.facebook.com/Hypnotherapy-School-100599865684986